The right wing learned from 1988. They know that getting all righteous about social issues does not play well, it energizes the opposition rather than their own base. Better to couch their extremism in reassuring terms that allows their base to practice hateful political acts while still feeling good about themselves. Thus while trying to get anti-gay marriage amendments passed in 11 states, supporters denied that the amendments would restrict benefits and rights to gay people, that such amendments were about protecting marriage "only."
That was deception pure and simple. Republican lawmakers in Michigan want to tear up negotiated contracts with unions that require benefits for gay partners of state employees. So much for being about the protection of marriage as an exclusively heterosexual institution. These amendments are, and always have been, about denying equal rights to a segment of the population which is largely unpopular in an effort to get that segment to shut up and disappear. Their spin is hypocritical and mendacious. The same is true for the Federal Amendment. We've only seen the tip of the iceberg. Gay hate is alive and well in USA.